[Product Name]

Competitor Product Overview

Summarize how, why, when, and for what your competitor’s customers use the product

• Core Feature One – Write a short description of your competitors core/key feature and its functionality. The feature does not have to be unique to the company but it must relevant to your customer’s needs.
• Core Feature Two – Short description.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
• Core Feature Three – Short description.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
• Core Feature Four – Short description.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Pricing

Competitor pricing model - Describe your competitors pricing model.

• Include bullets about any points of differentiation. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Your pricing model - Describe your pricing for a similar product model.

• Include bullets about any points of differentiation. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

<aside> <img src="/icons/arrow-down-line_yellow.svg" alt="/icons/arrow-down-line_yellow.svg" width="40px" /> Bonus Powerpoint Download

CompetitorBattleCardTemplate.pptx

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Strengths

<aside> <img src="/icons/report_yellow.svg" alt="/icons/report_yellow.svg" width="40px" /> Name your competitors strength in your customer’s terms - Describe your competitor’s feature or advantage and why it is valuable to their customers.

• How we compare Describe how you company approaches the customer problem differently or your philosophy on the problem.
• How to defend Provide a depositioning question or statement sales can use to steer the conversation away from that strength.

Script or provide bullet points that guide sales in navigating the conversation when this strength comes up. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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<aside> <img src="/icons/report_yellow.svg" alt="/icons/report_yellow.svg" width="40px" /> Name your competitors strength in your customer’s terms - Describe your competitor’s feature or advantage and why it is valuable to their customers.

• How we compare Describe how you company approaches the customer problem differently or your philosophy on the problem.
• How to defend Provide a depositioning question or statement sales can use to steer the conversation away from that strength.

Script or provide bullet points that guide sales in navigating the conversation when this strength comes up. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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<aside> <img src="/icons/report_yellow.svg" alt="/icons/report_yellow.svg" width="40px" /> Name your competitors strength in your customer’s terms - Describe your competitor’s feature or advantage and why it is valuable to their customers.

• How we compare Describe how you company approaches the customer problem differently or your philosophy on the problem.
• How to defend Provide a depositioning question or statement sales can use to steer the conversation away from that strength.

Script or provide bullet points that guide sales in navigating the conversation when this strength comes up. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Weaknesses

<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> Name your competitors weakness in your customer’s terms - Describe the product’s weakness or disadvantage in comparison to your product and explain why it is critical to your customer’s success.

• How we compare Describe how you company approaches the customer problem differently or your company’s philosophy on the problem. Provide an impressive metric or customer as a proof point.
• How to attack Provide a question or statement sales can use instill fear and uncertainty to reinforce the value of your solution.

Script or provide bullet points that guide sales in navigating the conversation when this comes up. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> Name your competitors weakness in your customer’s terms - Describe the product’s weakness or disadvantage in comparison to your product and explain why it is critical to your customer’s success.

• How we compare Describe how you company approaches the customer problem differently or your company’s philosophy on the problem. Provide an impressive metric or customer as a proof point.
• How to attack Provide a question or statement sales can use instill fear and uncertainty to reinforce the value of your solution.

Script or provide bullet points that guide sales in navigating the conversation when this comes up. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> Name your competitors weakness in your customer’s terms - Describe the product’s weakness or disadvantage in comparison to your product and explain why it is critical to your customer’s success.

• How we compare Describe how you company approaches the customer problem differently or your company’s philosophy on the problem. Provide an impressive metric or customer as a proof point.
• How to attack Provide a question or statement sales can use instill fear and uncertainty to reinforce the value of your solution.

Script or provide bullet points that guide sales in navigating the conversation when this comes up. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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