<aside> <img src="/icons/stars_yellow.svg" alt="/icons/stars_yellow.svg" width="40px" />

[ Jewelry Designer ]

Profile

• Age:30-45
• Gender: F
• Education: Completed Highschool
• Role:Small Business Owner

Lifestyle

• Identifiers:At trade markets
• Stressers: Managing inventory
• Influencers: Other sellers
• Projects: Finding bulk travel solutions </aside>

<aside>

Pain Points

• Struggle to lift inventory
• Struggle to feel organized
• Struggle to bring everything she needs on the go. </aside>

<aside>

Common Objections

• Doesn’t trust new methods
• Doesn’t see the product enough
• Doesn’t embrace change
• Assumes solutions are expensive
• Worries about the protection of her inventory </aside>

<aside>

Priorities

• Inventory care
• Style
• Price
• Convenience </aside>

<aside>

Sources of Info

• Instagram
• Markets
• Email
• PInterest
• Etsy </aside>

<aside>

Our Competitive Advantages

• Availability
• Shipping times
• Partnerships with markets
• Ergonomic Design </aside>